You might ask why you need a waterproof jeans.
We believe the clothes you wear influence how you behave to a greater extent than you might be aware of. You move differently wearing a suit than you do wearing your running gear. You go to different places. You take different routs.
When non-functional clothing is part of your everyday life, you get used to limitations and all the things you can’t do.
We want to change that. In our mind, it makes no sense at all that functional clothing is reserved for those few percentages of your life doing sports.
Even if you go about your everyday life as usual, we want our clothes to set your mind free. Because you know you are ready. Always.