Looking cool without trying
Originally used as underwear for American soldiers, the T-shirt is now everywhere on the planet. Nothing says “casual” louder than a T-shirt. A crisp T-shirt combined with either khaki chinos or jeans, or under a blazer, looks great on the right occasion. There is no lack of alternatives in the market: a million different cotton T-shirts, nearly as many synthetic ones for exercising, and at least thousands of good wool T-shirts. Is there really a need for another one? Well, even though we had our closets full of different T-shirts in all these categories, we did not have one that convinced us it couldn't be done better.
As a first layer, a T-shirt must be able to handle serious amounts of sweat. To keep your body's excellent temperature control functional, you need to keep your skin as dry as possible. And to maintain your social appeal, you shouldn't have to walk around in a moist T-shirt for too long (in other words, it must dry quickly), or smell badly if for some reason you can't change your T-shirt after a physical ordeal. Apart from that, it's a fact that T-shirts are often used as the only torso layer when it’s hot, so you need a place to store your credit card and mobile phone. Your pants pocket is the wrong answer unless you want to break them.
So what are the differences between a regular T-shirt and a great-looking one? The smallest detail in the cut makes a huge impact on the final result. The same goes for the choice of material. Finding a fabric with extraordinary moisture-management properties that drapes well and doesn’t look like something you would wear in the gym was a tremendous challenge.